Live from the ARC Forum in Orlando, Rockwell Sr. VP of Global Industry Solutions Keiran Coulton discusses his new role and the company's emphasis on vertical industry solutions.

Sitting in for Gary Mintchell, Dave Newcorn speaks with P&G's open architecture evangelist, Dave Chappell, direct from Italy, on the results of the Make2Pack meeting held earlier in the day with about 40 Italian packaging machinery OEMs. Chappell talks about the implications of Make2Pack for all machine builders, both foreign and domestic, as well as end users.

Some marketers "get it" and some don't. I just had a meeting with Bengt and Victoria from the Swedish HMI manufacturer Beijer, and they "get it." That is, they understand where automation is today and how to build a smart company.